Verizon does not want us to subscribe to Netflix because:
1) They are losing subscribers to their not-so-premium movie channels (e.g. HBO, Starz, etc.)
2) Netflix competes directly with Verizon's PPV & Redbox Instant service
3) Cable TV subscribers are dropping cable TV altogether for just video streaming providers.
Verizon wants to maintain a captive audience and all the talk about Net Neutrality, CDN peering, etc., is just smoke & mirrors to hide the truth.