The best example of this is how Netflix’s player recently gave out messages saying that Verizon was at fault regarding quality issues, but then when challenged by Verizon to back up their claim, Netflix announced they would discontinue showing these messages on June 16th. Originally Netflix said these messages would be rolling out in a phased deployment on all networks, but in their blog post yesterday, they now say these messages were just a “test”. To me, it looks like Netflix simply created noise in the market, again with no data, and then when pressured by Verizon to prove their case, Netflix instead decided to stop sending the messages and now release any details. Why? If the problem lies within Verizon, Netflix should let us see the data that shows this and stand behind it. Why back down if they have the data to show where the problem is coming from?
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Netflix’s accusation is that ISPs have purposely congested their peering points in order to specifically degrade the Netflix service. What Netflix has failed to be transparent about is that Netflix has always paid to deliver their traffic. CDNs like Akamai, Limelight and Level 3 successfully managed the majority of all of Netflix’s video and were responsible for Netflix customer performance. Each of these companies successfully delivered Netflix via all the same transit paths and business relationships equally available to Netflix today. When Netflix took over the routing controls for their video traffic with their own CDN Open Connect, customer performance began to suffer as highlighted in Netflix’s own data that they shared with the Washington Post. I added a red circle to the chart to show when the Netflix changes took place and the impact to customer performance by ISPs.
hmmm... That's odd.... o_O